SKU: 52791918025
designer red cocktail dress

designer red cocktail dress 1950s Designer Red Silk Satin New Look Cocktail Dress New! ON HOLD – Coutura Vintage

Sale price$20.06 Regular price$22.29
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Size: 4

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Description

designer red cocktail dress 1950s Designer Red Silk Satin New Look Cocktail Dress New! ON HOLD – Coutura VintagePlease note this dress is on hold and not available for sale Measurements Size: Small Bust: 34 35 inches + 86 89 cm Waist: 26 inches + 66 cm Hips: open Bodice Length from Outside Shoulder: 15 inches + 38 cm Total Length from Outside Shoulder: 42 inches + 107 cm Hem Length: 1. 5 inches + 4 cm Zipper Length: 14 inches + 36 cm Seam Allowance: 0. 5 inches + . 1. 25 cm (per side) Note: Measurements are taken from outside, flat and stretched from seam to

Please note this dress is on hold and not available for sale

Measurements

Size: Small

Bust: 34 - 35 inches + 86 - 89 cm

Waist: 26 inches + 66 cm

Hips: open

Bodice Length from Outside Shoulder: 15 inches + 38 cm

Total Length from Outside Shoulder:  42 inches + 107 cm 

Hem Length: 1.5 inches + 4 cm

Zipper Length: 14 inches + 36 cm

Seam Allowance: 0.5 inches + .1.25 cm (per side)

Note: Measurements are taken from outside, flat and stretched from seam to seam. This is the maximum size allowable, so please consider individual fit and comfort.

 

Description

* Stunning 1950s firebox red silk satin commercially made dress

* Classic New Look silhouette with a cinched waist and full skirt

* Dress is sleeveless with an inset oval notched neckline panel which widens at the back to form a collar.

* Faux opening down the front of the dress with decorative self-fabric buttons

* Self-fabric bow just below the notched collar and princess seaming either side

* Skirt is very full with wonderful drape

* Low v-shaped back with collar 

* In-seam pocket on right-hand side of the dress

* Back metal zipper, pinked seams, turnover hem (unstitched)

* Label reads Jonny Herbert Originals

The Jonny Herbert label produced sophisticated, junior-sized quality day, cocktail and evening dresses. The company was registered by John Buffa and Herbert Aptel in 1950 as a division on Sealove-Becker, Inc. By 1954 the company had expanded into the Midwest with a sales office in Chicago. Aptel later left the company but Buffa managed it until his death in 1973. I have not been able to track more detailed history of the company, although I must add that over the years I have owned a number of dresses from this label, and seen many more, and all are high quality, beautifully made and designed.

 

Condition 

Excellent. 

No notable flaws that I can see -  a sliver of thread can be seen on a couple of seams and stitching on hem a tad untidy but not visible at all from the front.

Please note that these are vintage items that have been used and loved over the years, As such, they may display slight evidence of their age. Any notable flaws above and beyond this will be highlighted here.

 

Comment 

Simply gorgeous dress with some fabulous design details that really make it stand apart from the rest. One of the best Jonny Herbert dresses I have had the pleasure of owning. Please drop us a line if you require additional information about this listing.

 

Shop Policies

COVID-19

Unfortunately, the pandemic has resulted in a backlog of parcels worldwide. Our local Postal Service continues to operate at increased capacity and assures us that packages will arrive at their destination, albeit with a noticeably longer timeframe.

We now offer an alternate express delivery service via DHL for those of you who want your packages more expediently. This option is currently delivering packages within a seven-day timeframe from collection.

Availability
This item is within our selling stock. In the unlikely event that two buyers purchase this item concurrently, payment will be immediately refunded to the latter purchaser. We apologise in advance should this rare circumstance arise.


Postage
We make every effort to post your item within 1-3 days of payment. Should a circumstance arise where we are unable to post within this timeframe (eg we are away at a fair) we will contact you immediately. Please note that our postage charges are based on standard international and domestic air packages - all with tracking. If you want to upgrade to express postage or require insurance, please contact us prior to checkout and we will adjust the rates accordingly.

 

LayBys/Layaways
Yes we do offer flexible layby/layaway options and are open to negotiation as to the time period. Obviously, the more expensive the item the longer the time you will have to finalise payment. Contact us to see how accommodating we can be :)

Alterations
Obviously, as these are one- off pieces, the fit may not be quite what you need. To this end, we also offer an alteration service by professional seamstresses. Please shoot us an email outlining what you want and we will quickly respond with a quote and timeframe. Costs are kept to a minimum for this service.

Special Orders
If you are looking for something that you don't currently find in our shop - let us know we may be able to help you with a special listing!

Photography
Our photos are taken with a mix of studio and ambient lighting. Whilst we take care with the colour balance of our photos, individual computer monitors register colours differently depending on their calibration. If you want the exact colour shade drop us a line and we will give you the Universal Pantone colours that match the item.

 

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 52791918025

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4.9 ★★★★★
Based on 5 reviews
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Product Reviews
C
Verified Purchase
Christopher Wilson
Lexington, US
★★★★★ 4
Very nice suit for wedding or other event.
Size: Large, Color: Navy Blue, Size: Large, Color: Navy Blue
The jacket was a perfect fit, the pants were a little long. Material was nice, and well put together. Overall I was very pleased with this suit for my wedding.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on September 24, 2025
N
Verified Purchase
Nate s.
Grantham, US
★★★★★ 5
Amazing suit for the price
Size: Large, Color: Black
So I didn't really need a suit for anything. But I've been wanting one just in case. As such, I wasn't willing to spend a lot. Yet I still wanted to look good when I wore it. This suit is amazing. I honestly would fit between a medium and a large, and with my current trend down in weight, I may buy an additional in medium(I mean, for under $100, why not?). While my shoulders have always been a little wide for what fits my waist, the large seems to accommodate even more than I need. I worry if the medium will be too tight, but that's for another day. The pants are a little long, to be expected considering I generally wear 30' pants. Easy to hem. The vest seemed a little loose, until I found the adjustment in the back. Now it is perfect. I may still need to go to a tailor for a more custom fit, but for the price it can't be beat. And I of course haven't tied a tie since I was 16, so time to relearn that. As far as quality goes, the fabric and stitching all appear to be excellent. I went with the black, as I don't particularly look great in gray, and navy out here seems more suited for church than anything else. The quality of black is excellent. The quality of the pants is good, but I will still be favoring my dress pants that already fit well. I especially love the angle of the beast cut(whatever it is called). Whether I choose the vest or not, the black contrast with all of my dress shirts is fantastic. I will include photos sometime when I'm not too self-conscious about taking selfies.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 22, 2024
T
Verified Purchase
Tamara A. Price
Phoenix, US
★★★★★ 5
Really amazing suit that looks like a million bucks!
Size: Large, Color: Black
This is the second suit we bought by Lupurty. The first was dark navy and fit so well and looked so good that we got one in black for our son’s wedding!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 30, 2026
M
Verified Purchase
Maddisun wiles
Battle Creek, US
★★★★★ 1
Disgusted!
Size: Small, Color: Black
I’m disgusted! I ordered this for my boyfriend to wear to prom. I ordered him a small and the jacket and the vest were not smalls, they look like they were a large. All three pieces had dog or cat hair on them and the jacket had dirt stains on the inside. They were all used! And some of the stitching was coming out! I’m so glad I received it the same day I bought it, because if received it closer to prom I would have been so screwed!!! Do not buy this or buy from this brand! Terrible product!!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 10, 2026
S
Verified Purchase
spartan
Cuba, US
★★★★★ 5
Dress to Impress: Sharp, Tailored Fit, Quality Material, and Sizing Tips
Size: X-Small, Color: Navy Blue, Size: X-Small, Color: Navy Blue
This review is for the LUPURTY Men's Suits Slim Fit, 3 Piece Suits for Men, 2 Buttons Solid Jacket Vest Pants, Tuxedo Set (XS navy blue and black sets). I bought the XS knowing my son's measurements were actually below the size guide for that size, but I'm glad I did because it still worked out. The suit was a bit big—especially in the pants, which were quite long, and slightly roomy in the shoulders and arms—but it still looked sharp and well put-together. The overall fit has a clean, tailored appearance despite the extra room. The material feels high-quality and the color is true to what’s shown online. I do wish the black suit came with a black or gray tie instead of blue, which didn’t quite match. The suit in the photos is the navy blue set that my son wore to his 8th grade graduation, which matched their school colors perfectly. I also included my son’s measurements to help others with sizing: Weight 114 lbs Height 5'3" Chest 30.5" Waist 29" Hip 35" Sleeve length 21.5" Shoulder 17" Inseam 29" Back length 18.5"
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 9, 2025

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