designer red cocktail dress 1950s Designer Red Silk Satin New Look Cocktail Dress New! ON HOLD –  Coutura Vintage
SKU: 74554166973
designer red cocktail dress

designer red cocktail dress 1950s Designer Red Silk Satin New Look Cocktail Dress New! ON HOLD – Coutura Vintage

Sale price$21.01 Regular price$23.34
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Size: 4

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Description

designer red cocktail dress 1950s Designer Red Silk Satin New Look Cocktail Dress New! ON HOLD – Coutura VintagePlease note this dress is on hold and not available for sale Measurements Size: Small Bust: 34 35 inches + 86 89 cm Waist: 26 inches + 66 cm Hips: open Bodice Length from Outside Shoulder: 15 inches + 38 cm Total Length from Outside Shoulder: 42 inches + 107 cm Hem Length: 1. 5 inches + 4 cm Zipper Length: 14 inches + 36 cm Seam Allowance: 0. 5 inches + . 1. 25 cm (per side) Note: Measurements are taken from outside, flat and stretched from seam to

Please note this dress is on hold and not available for sale

Measurements

Size: Small

Bust: 34 - 35 inches + 86 - 89 cm

Waist: 26 inches + 66 cm

Hips: open

Bodice Length from Outside Shoulder: 15 inches + 38 cm

Total Length from Outside Shoulder:  42 inches + 107 cm 

Hem Length: 1.5 inches + 4 cm

Zipper Length: 14 inches + 36 cm

Seam Allowance: 0.5 inches + .1.25 cm (per side)

Note: Measurements are taken from outside, flat and stretched from seam to seam. This is the maximum size allowable, so please consider individual fit and comfort.

 

Description

* Stunning 1950s firebox red silk satin commercially made dress

* Classic New Look silhouette with a cinched waist and full skirt

* Dress is sleeveless with an inset oval notched neckline panel which widens at the back to form a collar.

* Faux opening down the front of the dress with decorative self-fabric buttons

* Self-fabric bow just below the notched collar and princess seaming either side

* Skirt is very full with wonderful drape

* Low v-shaped back with collar 

* In-seam pocket on right-hand side of the dress

* Back metal zipper, pinked seams, turnover hem (unstitched)

* Label reads Jonny Herbert Originals

The Jonny Herbert label produced sophisticated, junior-sized quality day, cocktail and evening dresses. The company was registered by John Buffa and Herbert Aptel in 1950 as a division on Sealove-Becker, Inc. By 1954 the company had expanded into the Midwest with a sales office in Chicago. Aptel later left the company but Buffa managed it until his death in 1973. I have not been able to track more detailed history of the company, although I must add that over the years I have owned a number of dresses from this label, and seen many more, and all are high quality, beautifully made and designed.

 

Condition 

Excellent. 

No notable flaws that I can see -  a sliver of thread can be seen on a couple of seams and stitching on hem a tad untidy but not visible at all from the front.

Please note that these are vintage items that have been used and loved over the years, As such, they may display slight evidence of their age. Any notable flaws above and beyond this will be highlighted here.

 

Comment 

Simply gorgeous dress with some fabulous design details that really make it stand apart from the rest. One of the best Jonny Herbert dresses I have had the pleasure of owning. Please drop us a line if you require additional information about this listing.

 

Shop Policies

COVID-19

Unfortunately, the pandemic has resulted in a backlog of parcels worldwide. Our local Postal Service continues to operate at increased capacity and assures us that packages will arrive at their destination, albeit with a noticeably longer timeframe.

We now offer an alternate express delivery service via DHL for those of you who want your packages more expediently. This option is currently delivering packages within a seven-day timeframe from collection.

Availability
This item is within our selling stock. In the unlikely event that two buyers purchase this item concurrently, payment will be immediately refunded to the latter purchaser. We apologise in advance should this rare circumstance arise.


Postage
We make every effort to post your item within 1-3 days of payment. Should a circumstance arise where we are unable to post within this timeframe (eg we are away at a fair) we will contact you immediately. Please note that our postage charges are based on standard international and domestic air packages - all with tracking. If you want to upgrade to express postage or require insurance, please contact us prior to checkout and we will adjust the rates accordingly.

 

LayBys/Layaways
Yes we do offer flexible layby/layaway options and are open to negotiation as to the time period. Obviously, the more expensive the item the longer the time you will have to finalise payment. Contact us to see how accommodating we can be :)

Alterations
Obviously, as these are one- off pieces, the fit may not be quite what you need. To this end, we also offer an alteration service by professional seamstresses. Please shoot us an email outlining what you want and we will quickly respond with a quote and timeframe. Costs are kept to a minimum for this service.

Special Orders
If you are looking for something that you don't currently find in our shop - let us know we may be able to help you with a special listing!

Photography
Our photos are taken with a mix of studio and ambient lighting. Whilst we take care with the colour balance of our photos, individual computer monitors register colours differently depending on their calibration. If you want the exact colour shade drop us a line and we will give you the Universal Pantone colours that match the item.

 

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 74554166973

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G
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Georgia in Denver
Cuba, US
★★★★★ 5
Classic look, great feel and great price.
Color: Black, Size: X-Large
Super comfy and casual, but classy enough that it can be worn out. I find this shirt extremely comfortable, it is a classic look and is very flattering. I wear a size 14 and the XL is loose but not baggy. It washes well, does not wrinkle if I get it out of the dryer and folded in appropriate time, and the material is a good weight for the cost of the shirt. I would likely buy again as this is a great summer staple.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 2, 2026
A
Verified Purchase
a customer
Omaha, US
★★★★★ 5
Runs true to size and well made!
Color: Black, Size: Medium
I am very pleased with the size and cut of this top. I hesitated on sizing (at 5'1" and 105 lb) because I like a looser fit and am sometimes given different size recommendations. Many times the tops are too large and must be altered or simply passed on to thrift stores. This shirt in a medium is perfect in its fit, flows nicely. The neckline is not too low, but more like a shirt with a couple of top buttons unbuttoned- no gap. The sleeve length is good for me as my shoulders are a bit narrow. (I checked and no way to remove the stitches that hold the sleeve into a cuff. They are deeply embedded into this soft opaque fabric that has some stretch. (Even with the best of seam rippers and sharp eyesight!)I think the rolled cuff is cute! Top drapes well and is a great length for jeans or shorts- dressy casual wear, with its perfect fabric thickness. I really like the black color. I would not wear it with leggings because of the length, but jeggings are great with it. The little contrasting buttons are a nice touch. Great value buy.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 5, 2026
D
Verified Purchase
donna
Birmingham, US
★★★★★ 4
Great material! Comfortable fit!
Color: White, Size: Large
Great quality! Very soft material and holds its shape after wear and is not see-through. V-neck and buttons are positioned properly and the cap sleeve looks great! Have not washed yet but with the material I am thinking it will hold. I originally ordered L based on reviews, but it's too big all over so re-ordering in M. I'm 5'4", 135 for reference.
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Reviewed in the United States on April 6, 2026
J
Verified Purchase
J.M.D.
Grantham, US
★★★★★ 5
Cool and Comfortable
Color: Army Green, Size: Small
Tops are well made of great fabric. They run true to size. They fit great and are great for summer wear.
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Reviewed in the United States on May 17, 2026
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Verified Purchase
camping roots
Charlottesville, US
★★★★★ 5
Super comfy and pretty
Color: Black, Size: X-Large
Fit is nice and comfortable!!! Soft in the inside as well! It’s not huge but also doesn’t stick to me. You can literally wear it down (casual with jeans or shorts) or dress up (like I did for Mother’s Day with a nice skirt and jacket) Seems breathable enough for our California heat
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 12, 2026

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